This week we will be working with the very talented fitness photographer Alex Wightman on what will be the brands first professional photo shoot. Needless to say we are extremely excited and even more so for the fact that Dan Tommo is modelling for the shoot.
Dan has been very supportive of the brand in our early stages and we are pleased to be able to have him feature in what will be his first professional shoot.
You can see him featuring on our homepage banner here:
We are still working behind the scenes to explore the possibility of featuring other fitness models who have expressed a desire to represent the brand and will be posting some behind the scenes pictures from the shoot here later so you can see how it all came together.
Alex kindly persuaded one of his clients to pose in one of our vests as a taste of what is to come and needless to say we are very much looking forward to the day.
You can get the vest modelled here:
There have been some exciting developments on the business side of things this week also with our team being expanded to include a business consultant and marketing manager. We believe it is the perfect time for the brand to be injected with some fresh impetus and direction from professionals in retail and marketing as we seek to grow and expand our range.
Exciting times ahead!!!